Initialiste is an advanced scalp and hair concentrate designed for weakened hair looking for strength and regeneration. Its combination of active ingredients boosts cellular metabolism and reinforces the hair fiber. After the first application, hair is invigorated. It is more resistant with 93% less breakage during brushing*. After about 10 applications, the hair is stronger at the root, and hair quality is visibly enhanced**: more vibrant, beautiful and stronger. When used after each shampoo, Initialiste improves hair’s beauty assets by rendering it healthier and stronger.